Marketing ops keep contact last-call timestamps up to date

Marketing ops lose attribution and lead-scoring accuracy when call timestamps are stale, causing delayed nurture. Update the contact's time of last call so sales reps follow up promptly.

Overview

Stale call timestamps create attribution gaps and delayed nurture that hurt conversion. This workflow keeps each contact's last-call time current so sales reps act on accurate signals, and teams report cleaner lead-scoring and faster handoffs.

Notable Features

Update contact last-call field
Only overwrite with newer timestamps
Alert sales reps on change