Marketing ops keep contact birthdays aligned for campaigns
Marketing ops keep contact birthdays aligned for campaigns
Marketing ops have birthdays stuck in past years, causing contacts to miss birthday campaigns. It shifts birthdays into upcoming active-list year so marketers include every contact in birthday sends.
Overview
Birthday dates stuck in past years cause marketers to omit contacts from campaign audiences and lose personalization. This workflow standardizes each contact's birthday into the upcoming active-list year, eliminating omissions and delivering cleaner audience lists so marketing ops can run reliable personalized sends.
Notable Features
- Normalize birthdays to active-list year
- Update CRM birthday field
- Trigger birthday campaign inclusion