Marketing ops deliver qualifying Facebook leads to site teams
Marketing ops deliver qualifying Facebook leads to site teams
Marketing ops miss eligible Facebook leads when site preferences aren't routed, risking lost recruitment interest. It emails qualifying leads to the correct local study team so coordinators can contact candidates promptly.
Overview
When marketing ops don't route eligible Facebook leads to the right site, candidate interest can fade and recruitment pipelines suffer. This workflow ensures every qualifying lead lands in the correct local study inbox so coordinators can reach out promptly, protecting recruitment momentum and reducing missed follow-ups.
Notable Features
- Route leads by site preference
- Filter only eligible candidates
- Email site teams with details