Marketing ops: Capture webinar registrants as leads instantly

Marketing ops see webinar signups stuck in spreadsheets, causing sales reps to miss follow-ups and pipeline gaps. Create or update contacts and open opportunities so reps act on leads quickly.

Overview

Webinar signups lose value when marketing ops hand off leads manually, creating blind spots in the pipeline. This workflow captures every registration as a contact and opens a sales opportunity so sales reps have immediate pipeline visibility and can follow up faster. Expect fewer missed follow-ups and far less manual entry during lead handoff.

Notable Features

Create or update CRM contacts
Open qualified sales opportunities
Notify sales reps for follow-up