Marketing ops capture parent webinar registrants for ad audiences
Marketing ops capture parent webinar registrants for ad audiences
Marketing ops lose webinar registrants who identify as parents from ad audiences, so follow-up ads miss that segment. This workflow adds parent registrants to your ad audience, ensuring marketing ops run targeted follow-ups.
Overview
Webinar signups that self-identify as parents often fall out of ad targeting, weakening follow-up campaigns. Keep those registrants in your ad audience and notify marketing ops so personalized ads reach parents and missed targeting opportunities are eliminated.
Notable Features
- Filter webinar signups for parents
- Add parent emails to ad audience
- Notify marketing ops of additions