Marketing ops capture paid leads with UTM data
Marketing ops capture paid leads with UTM data
Marketing ops miss attribution when paid leads arrive without UTM data or form answers, causing wasted ad spend and missed follow-ups. Send enriched leads to your intake API so sales receive campaign context and marketing keeps attribution clean.
Overview
Paid campaigns lose value when leads arrive missing UTM and form context, creating attribution gaps and slow handoffs. This workflow routes enriched lead records to your intake API so marketing maintains accurate attribution and sales follow up with full campaign context, giving you faster handoffs and fewer missed follow-ups.
Notable Features
- Capture UTM and form fields
- Enrich leads with campaign metadata
- Send records to intake API