Marketing ops capture dealer purchases for campaign attribution
Marketing ops capture dealer purchases for campaign attribution
Marketing ops lose dealer-tagged orders from ad reporting, creating attribution gaps. This workflow routes dealer purchases to your ad measurement so campaigns can optimize.
Overview
Marketing ops face blind spots when dealer purchases don't reach ad measurement, making campaign performance and dealer reporting unreliable. This workflow captures every dealer-tagged order as a conversion event in your measurement platforms, eliminating attribution gaps and giving campaign managers dependable dealer-level conversion data.
Notable Features
- Send dealer-tagged orders to measurement
- Attach dealer ID to purchase events
- Notify campaign managers of conversions