Marketing ops capture completed meetings as conversion signals to ads
Marketing ops capture completed meetings as conversion signals to ads
Marketing ops miss meeting conversions when 'Initial Kept' flips aren't sent, causing attribution gaps. Send completed-meeting events to ad platforms so campaigns capture conversions.
Overview
Missing meeting conversions create blind spots in campaign bidding and waste ad spend. This workflow forwards completed-meeting events from your CRM when Initial Kept updates, restoring conversion signals so campaigns can optimize bidding, and customers report clearer attribution and fewer missed conversions.
Notable Features
- Send events on field update
- Validate lead and tracking fields
- Map CRM fields to ad events