Marketing ops capture call UTM and referrer details

Marketing ops lose UTM and referrer data from incoming call tracking, making campaign attribution unreliable. Record referral and UTM into one marketing table so analysts attribute calls to campaigns.

Overview

Marketing ops lose campaign attribution when call tracking drops UTM and referrer details, which skews media reporting. This workflow captures referral and UTM fields into a single marketing table, eliminating attribution gaps and giving analysts reliable campaign-level reporting.

Notable Features

Capture UTM and referrer fields
Create centralized marketing table records
Tag calls by campaign source