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Marketing ops capture base-product purchases with full UTM

Marketing ops capture base-product purchases with full UTM

Marketing ops lose attribution when UTM purchases aren't logged, causing blind spots in reports. Capture base-product purchases with UTM into your tracking base so marketing can trust campaign reports.

Marketing ops capture base-product purchases with full UTM

Overview

Marketing ops lose attribution when purchases aren't captured, creating blind spots that complicate budget and channel decisions. This workflow ensures every base-product purchase lands in your tracking base with UTM details, eliminating attribution gaps so marketing can trust campaign reports and reduce manual reconciliation.

Notable Features

  • Log orders with UTM fields
  • Filter base-product purchases only
  • Flag missing attribution for review

Marketing ops capture base-product purchases with full UTM