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Marketing ops: capture assessment leads, segment by state

Marketing ops: capture assessment leads, segment by state

Marketing ops miss targeted nurture when assessment respondents arrive unsegmented. This flow tags respondents by state in your audience for targeted enrolment nurture.

Marketing ops: capture assessment leads, segment by state

Overview

Unsegmented assessment respondents lead to irrelevant nurture and missed enrolment opportunities for marketing ops. This workflow captures each respondent and tags them by state, converting submissions into ready-to-use, state-segmented nurture lists and removing manual sorting. Marketing teams report cleaner contact records and faster, more targeted enrolment outreach as a result.

Notable Features

  • Add respondents to your audience
  • Tag contacts by state for nurture
  • Create segmented nurture lists quickly

Marketing ops: capture assessment leads, segment by state