Marketing ops: capture & normalize infant DOBs from ads
Marketing ops: capture & normalize infant DOBs from ads
Marketing ops see messy ad lead DOBs, causing segmentation errors and missed personalized offers. This validates and normalizes DOBs, appending them to profiles so marketing can segment by infant age.
Overview
Marketing ops risk off-target campaigns when lead DOBs are missing or inconsistent. This workflow captures, validates, and standardizes DOBs from social ad leads, enriching profiles so you can reliably segment by infant age. Teams report cleaner profile data and fewer segmentation errors after adopting this pattern.
Notable Features
- Validate date formats on entry
- Normalize DOB to YYYY-MM-DD
- Append DOB to marketing profiles