Marketing ops at recreational facilities: capture scratch-off entrant details fast

Marketing ops managers at recreational facilities see scratch-off opt-ins buried, causing follow-ups to be delayed and prizes missed. Automated alerts deliver entrant contact so follow-ups happen quickly.

Overview

Scratch-off entrants lose interest if contact and prize details sit unread, risking missed redemptions and lower campaign ROI. This workflow routes entrant contact and prize status to marketing and sales ops and creates follow-up tasks, ensuring prompt qualification and eliminating missed prize claims—teams report faster response times.

Notable Features

Send entrant contact and prize details
Route high-value entrants to ops
Create follow-up tasks in CRM