Marketing ops: archive do not contact directory entries
Marketing ops: archive do not contact directory entries
Marketing ops miss Do Not Contact flags in the directory, leaving opted-out contacts in email audiences and risking accidental sends. It archives contacts when Do Not Contact is set, protecting list hygiene.
Overview
Opted-out contacts left in audiences expose marketing ops to accidental sends and deliverability issues. This workflow routes Do Not Contact updates from your directory to your email platform and archives affected subscribers, eliminating accidental sends and preserving list hygiene.
Notable Features
- Archive contacts on Do Not Contact update
- Prevent emails to opted-out contacts
- Create audit log for compliance