Marketing ops: add paid customers to active email segments
Marketing ops: add paid customers to active email segments
Marketing ops miss new purchasers when payment events don't update lists, causing onboarding and retention messages to be delayed. Add paid customers to active segments so onboarding reaches them.
Overview
When paid customers aren't added to email segments, onboarding and retention campaigns miss buyers and engagement drops. This workflow captures payment events, creates or updates subscriber records, and tags purchasers as active members—eliminating missed onboarding sends and ensuring targeted messages reach new buyers.
Notable Features
- Add or update subscriber records
- Tag purchasers as active members
- Enroll buyers in onboarding segment