Marketing ops: add OSS dev-heavy accounts to ads
Marketing ops: add OSS dev-heavy accounts to ads
Senior marketing operations managers miss targeting windows for account-based campaigns when active OSS accounts aren't prioritized. It adds OSS accounts to your ad audience in near real time.
Overview
High-activity OSS accounts often fall outside account-based audiences, letting competitors engage first. This workflow routes qualifying OSS accounts into your ad audiences in near real time so marketing ops can launch campaigns while windows remain open. The result is cleaner audience lists, fewer missed outreach opportunities, and faster audience builds for targeted campaigns.
Notable Features
- Add qualifying OSS accounts to audience
- Segment accounts by development activity
- Map company domains for targeting