Marketing executives: stop all campaign sends after suppression events
Marketing executives: stop all campaign sends after suppression events
Marketing ops leaders continue sending campaigns to suppressed contacts, exposing the company to compliance risk and annoyed prospects. This stops active campaigns on suppression so contacts are excluded.
Overview
Marketing campaigns can create compliance exposure and irritate prospects when suppressions aren’t honored. This workflow halts active sends and flags suppressed contacts as they arrive, minimizing accidental sends and preserving brand trust. An audit trail also lets you demonstrate consistent handling of opt-outs.
Notable Features
- Stop campaigns for suppressed contacts
- Update contact suppression status everywhere
- Alert marketing ops of suppressions