Marketers capture UTM leads from completed orders instantly

Marketing coordinators lose campaign attribution when checkout sessions omit UTM, creating measurement gaps and missed nurture. So marketers can start nurture and preserve campaign measurement.

Overview

Checkout sessions that drop UTM make campaign ROI and nurture unreliable, letting paid leads slip through the funnel. This workflow captures UTM at purchase and upserts contacts into your CRM so marketers get cleaner lead data and faster handoffs; many marketing teams report faster follow-ups and clearer attribution.

Notable Features

Create CRM contact with UTM
Append purchase details to contact
Trigger nurture workflow for buyers