Mark CRM contacts opted out after list unsubscribe

Unsubscribed list members may still get campaigns if CRM opt-outs aren't applied. This updates contact opt-outs so your team stops outreach before the next campaign.

Overview

When borrowers opt out via your mailing list, their CRM must reflect that choice immediately to avoid compliance headaches and accidental outreach. This flow flips the contact-level opt-out flag in your CRM within minutes of list removal, stopping campaign sends before the next mailing and protecting borrower trust.