Law firm marketing: capture paid-search call leads before follow-up gaps
Law firm marketing: capture paid-search call leads before follow-up gaps
Head of marketing sees paid-search callers fall between phone logs and CRM, causing missed intakes and lost consults. It creates intake cases and notifies intake so prospects receive prompt follow-up.
Overview
Paid-search callers turn into revenue only if intake captures them. This workflow guarantees every paid-search call becomes a tracked intake case and alerts intake staff, transforming lead handoffs so response times drop dramatically and no paid lead is missed.
Notable Features
- Create intake case records automatically
- Notify intake staff with context
- Mark call source as paid search