Keep shipping recipients flowing into your marketing audience

Marketing coordinators miss shipping recipients from fulfillment, causing lost follow-ups and fragmented audiences. So marketing can include them in segmentation and campaigns.

Overview

Missed shipping recipients create gaps in campaign reach and audience segmentation. This workflow captures every shipping contact into your ESP with source tags and merge fields, eliminating manual entry and ensuring marketing can target and nurture those buyers; marketing coordinators report faster campaign coverage.

Notable Features

Create audience members from shipments
Tag contacts for campaign segmentation
Notify marketing of new recipients