Keep sales ops lead sources consistent across systems

Sales ops face lead attribution mismatches when CRM source edits misroute reps and skew pipeline reports. This keeps engagement records updated so attribution and outreach stay aligned.

Overview

Mismatched lead sources cause misdirected outreach and unreliable pipeline reports — a major pain for sales ops. Keep CRM and sales engagement contact records aligned so reps have correct attribution and ops gets accurate reporting, helping eliminate misrouted outreach and audit headaches.

Notable Features

Update engagement records on change
Match leads by email or ID
Alert reps to attribution changes