Keep sales ops informed with every lost-deal record

Sales ops lack consistent loss reasons and MRR when lost deals aren't logged, creating pipeline blind spots. Capture each lost deal in one spreadsheet so managers get normalized MRR and reason fields.

Overview

Missed or inconsistent lost-deal records create blind spots that slow down pipeline improvements. This workflow captures every closed‑lost event and normalized MRR into a single, auditable spreadsheet so sales ops and managers get reliable loss reasons and MRR for faster trend analysis and process fixes.

Notable Features

Record loss reasons in spreadsheet
Normalize MRR values for analysis
Notify sales ops of entries