Keep sales ops' CRM leads updated from contact changes

Sales ops see CRM leads go stale when contact attributes change, causing misprioritized outreach. Update matching CRM leads with category and source so reps prioritize and personalize outreach.

Overview

Outdated lead records make reps chase stale info and miss timely, personalized outreach. Keeping category and lead source current across systems lets reps prioritize the right prospects, personalize outreach, and eliminate missed follow-ups.

Notable Features

Update CRM leads on change
Map contact category and source
Notify reps about updated leads