Keep sales ops CRM interest flags accurate after tag removal

Sales ops miss email tag removals, causing reps to contact prospects about outdated mission-trip interest. It updates CRM interest on tag removal so reps avoid wasted outreach.

Overview

When email-list tag removals don't flow into the CRM, reps end up contacting prospects about stale interests and wasting outreach. This workflow ensures the contact 'interest in mission trips' reflects email-list changes, preventing outreach based on outdated preferences so reps focus on engaged prospects.

Notable Features

Update CRM contact interest property
Detect tag removals from email lists
Notify sales reps of preference changes