Keep sales ops and marketing campaign records aligned

Sales ops miss forecasting signals when Jira updates from marketing don't reach the CRM, causing mismatched campaign records. Keep CRM campaign records up to date so sales ops can run accurate reporting without manual fixes.

Overview

When Jira updates don't reach the CRM, forecast accuracy and campaign reporting suffer. This workflow ensures marketing Jira changes become CRM campaign records so sales ops always work from the latest campaign data. Teams report fewer manual reconciliations and more consistent reporting.

Notable Features

Create or update campaign records
Map Jira fields to CRM
Notify sales ops on changes