Keep marketing visitor profiles matched to customer emails
Keep marketing visitor profiles matched to customer emails
Marketing coordinators lose visitor matches when new customer emails don't reach the identification system. Send new and updated emails to your visitor identification tool so profiles stay matched.
Overview
Unmatched visitor profiles undermine personalization and waste campaign spend for marketing coordinators. This workflow keeps customer emails flowing to your visitor-identification tool so profiles stay matched, enabling marketing to personalize outreach and protect campaign ROI.
Notable Features
- Push new customer emails to identification
- Update existing visitor profiles on change
- Filter out missing or invalid emails