Keep marketing send events accurate for analytics reporting
Keep marketing send events accurate for analytics reporting
Marketing coordinators lose campaign accuracy when sent-email events include internal test addresses. Forward external sends to analytics for clean reporting and accurate attribution.
Overview
Marketing coordinators risk skewed campaign metrics when internal test sends are counted as real deliveries. This workflow forwards only external sent events to analytics, eliminating attribution gaps and producing trustworthy campaign reports.
Notable Features
- Filter out internal test addresses
- Forward external send events to analytics
- Create centralized send-event activity log