Keep marketing records enriched with UTM and origin

Marketing coordinators lose attribution when form UTM/origin are blank, skewing campaign reports. This flow fills CRM UTM and origin so attribution stays reliable and follow-up happens faster.

Overview

Missing UTM and origin data makes campaign reporting unreliable and leads hard to prioritize. This workflow consolidates and writes UTM and origin into CRM contacts so marketing and sales see correct attribution and act on the right leads. The outcome is cleaner reporting, fewer attribution blind spots, and faster follow-up.

Notable Features

Capture UTM from form submissions
Resolve origin when UTM missing
Update CRM contact records