Keep marketing ops text records centralized and searchable

Marketing ops lose texts delivered to external messaging services, causing missed follow-ups and poor segmentation. It logs incoming texts into a searchable marketing table so ops can follow up.

Overview

Uncaptured text messages create blind spots that hurt campaign measurement and delay follow-up. This workflow captures every incoming text into a centralized marketing table, creating searchable audit trails so ops and analysts respond faster and segment more accurately.

Notable Features

Capture inbound texts in marketing table
Create a searchable message audit trail
Flag messages for follow-up assignments