Keep marketing ops suppression lists current
Keep marketing ops suppression lists current
Marketing ops miss unsubscribe events, risking deliverability and compliance. Add unsubscribed emails to suppression lists so marketing avoids contacting opted-out recipients.
Overview
Marketing ops risk deliverability and compliance when unsubscribes don't land on suppression lists. This workflow captures unsubscribe events and pushes addresses to your suppression lists, stopping accidental sends and protecting your sending reputation. Teams report faster suppression propagation and fewer repeat contacts.
Notable Features
- Capture unsubscribe events reliably
- Add emails to suppression lists
- Prevent contacting opted-out recipients