Keep marketing ops subscriber profiles enriched with tokens

Marketing ops miss referral tokens from external affiliate webhooks, causing misattributed campaigns and fragmented subscriber segmentation. So marketing can segment referrals and preserve attribution.

Overview

Missing referral tokens create attribution gaps and weaken referral targeting for marketing ops. Enrich subscriber records with affiliate tokens and campaign metadata to turn referrals into segmentable audiences and preserve campaign attribution. Deliver clearer attribution and fewer missed referral tags across campaigns.

Notable Features

Enrich subscriber profiles with tokens
Attach campaign metadata to subscribers
Match and update by email address