Keep marketing ops' social car leads qualified by year

Marketing ops lose qualified social leads when vehicle-year fields are outdated, contaminating outreach. Route leads into qualified or obsolete lists so marketing ops get ready-to-contact prospects.

Overview

Outdated vehicle-year entries let unqualified social leads contaminate outreach and derail campaign targeting for marketing ops. This workflow ensures every new social lead is routed into qualified or obsolete prospect lists so marketing ops receives ready-to-contact audiences and missegmented campaigns are prevented.

Notable Features

Segment leads by vehicle year
Route prospects to lists by year
Flag obsolete submissions for review