Keep marketing ops signups current after trial ends

Marketing ops miss cancelled trials in the signups sheet, causing inaccurate churn reporting. This workflow updates the central signups sheet so churn status is current for reporting and cohorts.

Overview

Stale signup records make churn reporting unreliable and lead to misallocated campaign spend. This workflow keeps the master signups sheet current when trials cancel, eliminating manual reconciliation and giving marketing ops reliable churn data for reporting and cohort analysis.

Notable Features

Update spreadsheet rows on cancellation
Mark user records as churned
Notify marketing ops of changes