Keep marketing ops routing leads to correct buyers

Marketing ops coordinators misroute publisher leads, causing partner payouts to stall and conversions to slip. Hold leads for a day and route by publisher ID to the correct buyer endpoint, ensuring partners get qualified leads for timely follow-up.

Overview

Misrouted publisher leads stall partner payouts and frustrate marketing ops. This workflow holds leads, routes them by publisher ID to the correct buyer endpoint, and notifies ops on failures—eliminating misroutes so partners receive qualified leads and marketing ops achieve faster handoffs and more reliable follow-up.

Notable Features

Hold leads for one day
Route leads by publisher ID
Notify partners on delivery status