Keep marketing ops reporting accurate by shifting Friday touches

Marketing ops see contact updates leave first-sales-touch on Friday, misrouting campaigns and misaligning weekend follow-ups. It moves Friday touches earlier so reporting aligns.

Overview

Left unchecked, Friday first-sales-touch dates misroute campaigns and derail weekend follow-ups, hurting reporting accuracy. Shifting those dates earlier ensures routing, reporting, and handoffs align, protecting campaign outcomes and preventing missed follow-ups.

Notable Features

Shift Friday touch dates earlier
Update CRM contact date fields
Prevent weekend follow-up misfires