Keep marketing ops qualified leads in central lead table

Marketing ops lose qualified contacts when status updates aren't captured, causing inconsistent leads. It adds qualified contacts to the central lead table so sales can follow up.

Overview

Marketing ops risk inconsistent lead records when status changes aren't captured, which stalls nurture and wastes outreach. This workflow makes every qualified contact land in a single lead table so sales and marketing pick up prospects quickly, removing manual handoffs and preventing missed follow-ups.

Notable Features

Add qualified contacts to lead table
Check for existing leads before create
Notify marketing when new leads appear