Keep marketing ops' opt-in counts updated by source
Keep marketing ops' opt-in counts updated by source
Marketing ops find opt-in tags miscounted, causing unclear channel performance. It updates source counters in shared storage so marketing ops see opt-in volume and optimize acquisition.
Overview
Opt-in tags often miscount across systems, leaving marketing ops without clear channel signals and slowing acquisition decisions. This workflow keeps source-level opt-in counters current and feeds dashboards, eliminating manual tallies and delivering clearer channel data for smarter budget allocation.
Notable Features
- Trigger on opt-in tag add
- Increment source-specific counters in storage
- Provide live channel opt-in visibility