Skip to content

Keep marketing ops' opt-in counts updated by source

Marketing ops find opt-in tags miscounted, causing unclear channel performance. It updates source counters in shared storage so marketing ops see opt-in volume and optimize acquisition.

Keep marketing ops' opt-in counts updated by source

Overview

Opt-in tags often miscount across systems, leaving marketing ops without clear channel signals and slowing acquisition decisions. This workflow keeps source-level opt-in counters current and feeds dashboards, eliminating manual tallies and delivering clearer channel data for smarter budget allocation.

Notable Features

  • Trigger on opt-in tag add
  • Increment source-specific counters in storage
  • Provide live channel opt-in visibility

Keep marketing ops' opt-in counts updated by source