Keep marketing ops' offline conversions linked to won deals

Marketing ops lose attribution when won deals lack GCLIDs, hiding paid campaign revenue. Won deals with GCLIDs populate a single marketing sheet, so ad ops can import offline conversions and attribute campaigns to revenue.

Overview

Marketing ops can't attribute paid campaigns when won deals miss GCLIDs, leaving revenue unseen and ad spend untied. This workflow ensures each won deal with a GCLID lands in a central marketing sheet so ad ops can import complete offline conversions and attribute campaigns to revenue. Marketing ops teams report fewer manual reconciliations and cleaner import files.

Notable Features

Capture won deals with GCLIDs
Create or update spreadsheet rows
Flag rows ready for ad import