Keep marketing ops notified of qualified trial leads
Keep marketing ops notified of qualified trial leads
Marketing ops coordinators miss qualified trial leads when ad responses skip site and eligibility routing. Alerts route those leads to regional study teams so coordinators contact candidates quickly.
Overview
Marketing ops coordinators lose enrolled candidates when qualified ad leads don't reach the right site team, delaying outreach and wasting momentum. This workflow routes site-and-eligibility–matched leads to the correct regional study team and triggers email alerts, so coordinators contact candidates quickly and preserve enrollment momentum.
Notable Features
- Route qualified leads by site
- Notify regional study coordinators instantly
- Attach eligibility details to alerts