Keep marketing ops' messages plain text and clean
Keep marketing ops' messages plain text and clean
Marketing ops get communications with HTML, creating malformed fields and bad audience segmentation. Strip HTML on new records so campaign managers have plain-text content for accurate targeting.
Overview
Marketing ops suffer audience misfires when HTML slips into message fields, forcing manual cleanup before launches. This workflow converts new communications to plain text and writes the cleaned content back to records, ensuring segmentation rules run reliably and campaign managers can target without extra edits.
Notable Features
- Convert HTML to plain text
- Replace HTML in records automatically
- Ensure segmentation uses plain text