Keep marketing ops lead timestamps updated from message reactions

Marketing ops managers lose engagement when reactions stay in chat, causing leads to age and outreach to be misprioritized. It logs reaction timestamps in the lead sheet and calculates response latency, so reps prioritize follow-up.

Overview

Reactions in chat are often the first sign a lead is warming up, but when those signals stay in messaging they go untracked and outreach gets misprioritized. This workflow captures reaction timestamps and computes response latency directly in your lead sheet, so reps see real engagement immediately and prioritize follow-up to prevent missed opportunities.

Notable Features

Log reaction timestamps to sheet
Calculate response latency per lead
Notify reps of fresh engagement