Keep marketing ops' lead ICP statuses updated in CRM

Marketing ops lose storefront ICP updates, causing mis-segmentation and missed priority outreach. Append each ICP status to the lead so marketing ops and sales act on correct segments.

Overview

Missing storefront ICP signals leads to mis-segmentation and wasted outreach. This workflow enriches lead profiles with live ICP context so marketing ops and sales can prioritize outreach correctly, driving faster responses and eliminating missed priority follow-ups.

Notable Features

Append ICP tags to lead profiles
Match storefront events to leads
Alert marketing ops on ICP changes