Keep marketing ops' lead hopper prioritized with expiring ad leads

Marketing ops lose ad leads when messy form entries flood the campaign hopper, causing sales to chase stale prospects. This standardizes leads and adds an expiration timestamp so sales receive prioritized prospects for timely outreach.

Overview

Marketing ops risk high-intent prospects going cold when ad leads arrive unstandardized. This workflow centralizes ad leads into a campaign hopper with normalized fields and expiration flags, transforming priority handoffs to sales. The result: faster triage, clearer handoffs, and zero missed priority follow-ups.

Notable Features

Capture ad leads into hopper
Normalize lead fields and tags
Set expiration timestamps for prioritization