Keep marketing ops' last-touch accurate for event signups

Marketing ops see registrant signups create last-touch gaps that skew campaign reporting. It updates contact last-touch from event registrations so marketing has consistent campaign data.

Overview

Incorrect last-touch from event registrations breaks campaign reporting and misdirects follow-up. This workflow updates contact attribution from event signups, eliminating attribution gaps so marketing retains consistent campaign data and can run targeted outreach. The result is fewer manual fixes and more reliable reporting.

Notable Features

Update contact last-touch fields
Lookup contact by email first
Notify marketing ops on changes