Keep marketing ops' KPI workbook updated with UTMs
Keep marketing ops' KPI workbook updated with UTMs
Marketing ops lose attribution when booked appointments lack UTM tags, creating KPI blind spots. It logs UTM-tagged bookings to the central KPI workbook so marketing ops can attribute sources.
Overview
Booked appointments without UTMs create blind spots that hinder confident campaign decisions. This workflow routes every UTM-tagged booking into your KPI workbook so marketing ops get consistent appointment-source attribution and faster campaign insights.
Notable Features
- Capture UTM-tagged booking records
- Add rows to central KPI workbook
- Notify marketing ops of missing UTMs