Keep marketing ops invite list current with offer-holders

Marketing ops miss offer-holders when spreadsheet rows aren't added, causing invite gaps. This enrolls new offer-holders on the Applicant Day mailing list so marketing can run targeted outreach.

Overview

Missed offer-holders create gaps in Applicant Day invitations and reduce outreach impact. Enrolling every new offer-holder into the Applicant Day mailing list and tagging by program eliminates invite gaps so marketing ops can run targeted outreach and teams report faster list builds.

Notable Features

Add offer-holders to mailing lists
Segment invite list by program
Notify marketing ops of enrollments