Keep marketing ops from deleting complex duplicate clusters

Marketing ops see contact updates with three or more matches, risking erroneous bulk deletions and broken campaign audiences. Alerts send clusters to reviewers so records are validated before deletion.

Overview

Marketing ops risk campaign damage when duplicates are deleted incorrectly. This workflow surfaces complex duplicate clusters to human reviewers, preventing destructive deletions and preserving campaign audiences for reliable targeting.

Notable Features

Flag clusters exceeding two matches
Route alerts to marketing ops inbox
Pause destructive actions until review