Keep marketing ops' CRM records accurate for follow-up

Marketing ops receive registration leads missing campaign tags, causing missed follow-ups. Update CRM contact and opportunity fields so marketing and sales follow up with correct source.

Overview

Registration forms often arrive with missing or stale campaign tags, which breaks attribution and lets leads slip from follow-up. Keep CRM contact and opportunity fields accurate so marketing and sales act on clean lead records, eliminating missed follow-ups and restoring reliable campaign reporting.

Notable Features

Create or update CRM records
Map registration fields to campaigns
Notify sales on priority leads