Keep marketing ops CRM leads enriched with call UTM IDs

Marketing ops lose campaign attribution when phone leads lack call IDs and UTM tags, leaving reporting incomplete. A daily enrichment job attaches call IDs and UTM metadata so attribution is accurate.

Overview

Missing call and UTM identifiers leaves campaign performance opaque and marketing ops chasing blind spots. This daily enrichment routes call IDs and UTM metadata into CRM lead records, closing attribution gaps and delivering clear campaign reporting so marketing ops can analyze results and optimize spend.

Notable Features

Enrich CRM leads daily
Match call IDs to leads
Populate UTM fields on records